Agency
R/GA
Year
2015/2016
Role
Sr. Experience Designer
THE ASK
Create and prototype an in-store service concept meant to help Nike customers start working out by providing tips, workout schedules and a personal shopping experience. This was part of a suite of store services meant to launch with Nike’s new flagship stores in NYC and Miami. A large team at R/GA, composed of creative directors, UX and visual designers, worked on the various services.
User Journeys
Based on previous user research, and under the guidance of a creative director, I created user journeys that contemplated the user and the trainer’s role, input from software, and the architecture requirements.
Storyboards
Following up on customer and store athlete’s feedback on the journeys, I expanded them into more detailed storyboards, to have a better idea of how the service would feel.
Prototype
A real life staging of this service concept as well as others, the 1:1 service prototype included a staged script that was re-enacted by the R/GA team members, store furniture, an Invision iPad prototype, and a customized guide with the content from the session.
Results
Nike worked internally on the detailed design and execution of a pilot for Nike+ Experts 1:1 Personal Appointments as well as others services pitched. The services were launched in the NYC Soho store late 2016.
Journey Overview
Service Blueprint
Storyboard
Storyboard
Storyboard
iPad Store Athlete App
Wireframes and Visual Designs for Invision Prototype
The R/GA team built a physical prototype of a Nike store, and we acted out the services in this stage in Portland, OR, near the Nike headquarters.
This was a great tool to collaborate with Nike and evolve the services further.
Scenes and props from the physical prototype.
